The S.W.O.T. Analysis

If you are in the field of research and analysis, you should get familiar with The S.W.O.T. Analysis.  The S.W.O.T. Analysis is a break down of a company, industry, person. or market sectors Strengths, Weaknesses, Opportunities, and Threats. Wiki and common dictionaries define The S.W.O.T. Analysis as:
SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. (SOURCE)
They continue by stating:
Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. 
Strengths: characteristics of the business or project that give it an advantage over others
Weaknesses: are characteristics that place the team at a disadvantage relative to others
Opportunities: elements that the project could exploit to its advantage
Threats: elements in the environment that could cause trouble for the business or project 
Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.

If you are in need of a S.W.O.T. Analysis for a specific industry, company, product, or brand, email me at or shoot me a text or call at 203.685.0346.  I can help you properly assess the Strengths, Weaknesses, Opportunities, and Threats of your target market, business sector, industry, corporations, geography and more.