Marketing Plan

A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors.
  1. Description of the product or service, including special features
  2. Marketing budget, including the advertising and promotional plan
  3. Description of the business location, including advantages and disadvantages for marketing
  4. Pricing strategy
  5. Market Segmentation

Medium-sized and large organizations' main contents of a marketing plan are:
  1. Executive Summary
  2. Situational Analysis
  3. Opportunities / Issue Analysis - SWOT Analysis
  4. Objectives
  5. Marketing Strategy
  6. Action Program (the operational marketing plan itself for the period under review)
  7. Financial Forecast
  8. Controls
Plans can be even more in depth having sub-sections for each above section. If you need help with a marketing plan, call or text 203-685-0346 to talk shop.  Or Email at