Liquor Store Business Plan Executive Summary

Below is a sample of a Liquor Store Business Plan's Executive Summary:

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Executive Summary
Herkimer Liquor Store, LLC is a liquor and spirits business located in Portland, New York.  The business is seeking a liquor license from the State of New York to operate a liquor store.  The proposed liquor store will be open seven days per week from 10am-8pm, which provides a convenience factor for those in the area above the age of 21 to purchase liquor in a safe, well-stocked store.  Herkimer Liquor Store, LLC will be run and operated by the owner, Richard Coriano, who will assist in providing a world-class liquor buying experience for their customers.

Our Mission
Our mission is to develop into the best location to buy liquor and spirits in New York, which will be measured by our growth in sales, and in opinions and ratings published in the media.  Inventory and sales records will be computerized, to allow the company to identify and exploit best selling products, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships.

Company Goals
Our goals for the liquor store consist of the following:

  • Achieve a profitable return over the course of the first five years of operation.
  • Attract a loyal and consistent customer base.
  • Be equipped with a knowledgeable and approachable staff to provide insight on products in the store.
  • Become the number one location in all of New York for liquor by providing extensive inventory and competitive prices. 
This business plan will outline the liquor stores' location and layout, including market research and industry analysis, outline the liquor stores marketing plan and forecast the store's financials.  

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