Pitch Deck

The pitch deck (also known as a slide deck, deck or pitch slide deck ) is the first communication tool to help you raise money with a potential investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.

In sales, this is called the sales presentation, which makes sense since entrepreneurs are trying to sell their idea, stock (equity), or something of the sort; in their company when presenting to Venture Capitalist, potential investors, etc.

The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves.  You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story lose clarity & focus.  Give them enough to get excited about, but leave them wanting more.

Your Pitch Deck should be able to stand on its own, without your presentation.  Compelling Decks are concise, tell a story, are visual, 10-13 slides.

After reviewing countless pitch decks, surveying Venture Capitalist that have funded companies and company founders that have been successful at raising funds with their pitch decks, they all agree there is a solid outline for an Investor Pitch Deck that works!  There are generally 11 "must have" slides in the majority of pitch decks;
  1. Elevator Pitch
  2. Momentum, Traction, Expertise: Your key numbers
  3. Market Opportunity: Define market size & your customer base
  4. Problem & Current Solutions: What need do you fill? Other solutions
  5. Product or Service: Your solution
  6. Business Model: Key Revenue Streams
  7. Market Approach & Strategy: How you grow your business
  8. Team & Key Stakeholders (Investors, Advisors)
  9. Financials 
  10. Competition
  11. Investment: Your ‘Ask’ for funding, Basic use of funds 
Optional Slides may include: Exit Strategy, Partnership Agreements, Product/Service Demo, 
Existing Sales/Clients, Your “Special Sauce”.  Need a pitch deck?  Email Nicholas Coriano today to talk shop about developing a pitch deck, business model canvas, business plan or proposal.  

PROJECT: PITCH DECK OR INVESTOR PRESENTATION
TURN-AROUND TIME: 7-14 DAYS
(SOONER POSSIBLE, PLEASE CALL)
NUMBER OF SLIDES IN PITCH DECK: 13
CALL OR TEXT ME AT 203.685.0346